SENDING SAMPLES: MINOR DETAILS MAKE HUGE DIFFERENCES

Trade in general and Exports in particular, making and sending samples is extremely popular, it not only helps sellers show buyers their product quality but also sometimes express the sellers' willingness to cooperate with the buyers. However, because sending samples is considered "an obviousness", many manufacturers as well as traders do not have the right view on the importance of sending samples, even be negligent in preparing samples for clients. This is not right.

If you consider approaching a client with a well-invested set of photos as flaunting external beauty, submitting the sample will be similar to showing off your inner perfection. From here, guests will have certain ideas about your company and business.

In marketing, there are 4 effective steps to persuade clients to make purchase decisions, called AIDA (Attention / Interest / Desire and Action), the initial offering is to get the attention of customer, sending a beautiful sample helps customers have interest in the product that the company is offering, then the customer will have a desire and action.

So here are some tips in making and sending samples to clients:

Firstly, about preparation, make sure you choose the products in average to good in quality. Manufacturers tend to choose sample products which are the most beautiful, almost perfect, flawless, but when the bulk order is placed, the product quality is much lower, making the importer extremely disappointed, buyers even assume that the manufacturers tries to cheat when the real product is completely different from the sent sample. In contrast, there are some manufacturers who are too careless in choosing the samples. They do not check the product quality, even the products are defective, just freely send to clients, as a result, the clients are extremely dissatisfied when they receive the samples and the manufacturers miss the chance to build a relationship with clients. So you should choose samples with average to good quality, which can show buyers the quality of your products, and at the same time clients are not disappointed when they get the products in bulk order

 Coffee are packed in bags with a clear note on the coffee type and size

Secondly, packing is also important. Pack the samples as gifts you want to give to your beloved ones. It is great to have a beautiful packing, but if you cannot prepare a nice box, at least get you a fit one, so when the samples are delivered it can stay the same as when it is sent. For example, when sending cashew samples, vacuum carefully; when sending towel samples, fold them neatly, put them carefully in the bag before filling; while sending charcoal samples, choose the boxes with the right dimensions. Previously, Vietgo had a supplier who sent samples of charcoal but he put the samples in a box that was too big, then when the goods were delivered, the charcoals were broken. Or a supplier sent the T-shirt sample but did not fold carefully and tried to stuff the sample in a tiny box, so the T-shirt sample was crumpled afterwards. So remember to pack samples carefully, so that recipients can feel your “heart” upon receiving the samples.

Cashew samples should be vacuumed    

Mask sample packed in a wrong way

Moreover, pay attention to the shipping time. After agreement on making samples is made, try to send the sample as quickly as you can. The fact that you send samples to clients quickly will create a “first come first served” advantage among clients’ suppliers, clients may see that if you prepare samples quickly, when ordering, clients may also receive the products quickly, it will have a certain influence on customers' order decisions, especially urgent orders.

Another tip when sending samples to clients is: sending more than you are asked for. For example, when a client asks for a certain item of a certain quality, if possible, ask the clients if you can send some more samples over their requirements. You can also send samples together with the bulk order. For example, when the client orders green Robusta coffee size 16, when sending the goods, send some samples of other coffees such as Arabica coffee or Pea berry coffee in different sizes. Clients may not be interested at first, but after seeing the sample, they might want to buy more.

Above are some tips for suppliers on sending samples. Sometimes the minor details make a huge impact, try your best, you will definitely achieve the success you want, even over your expectation.